Let’s talk about how you can sell at hello and why you need to do it.
First; what does it mean?
Does it mean that you need to hunt people on social media and try to sell something directly off the gate?
It means that you have a smart, systematic approach to client acquisition where you already at the first connection point tell what you do, for whom, and why they should care.
Furthermore, you show HOW you do it.
Why is this important?
In business, your goal is to invite the person who knows she wants a specific problem solved.
Your goal is NOT to convince just about anyone to buy… that’s a difficult, too time-consuming activity, and in that case, you need to sell 2 times… first to actually convince that the person needs the results… and then convince that your solution is the best.
That means too much friction.
Your job, expert, is to get your offer in front of the RIGHT people and make a powerful invitation to buy NOW.
You set the expectations at hello.
You’re not a public service but a business, and you dare to ask for the sale, right?
When you sell at hello, you set the bar exactly where it should be.
Some people buy directly, some don’t… either way, there’s NO CONFUSION around what you do, for whom, why, and what they need to do to get the results, right?
Pssst: it also helps if you set the expectations for your pricing already at the start. There’s a direct way to do it, and an indirect way.
The direct way: “our product investment is xxxx”
The indirect way: ”we only work with people who have a budget of at least XXX” or ”we help you create a high-ticket offer” → do you think a company that’s helping someone to create a high-ticket offer does that for a low-ticket investment? Of course not.
Or ”we help you manage your team” → do you think this company works with solo entrepreneurs with no solid cash flow? Of course not, there’s no team to manage.
Selling at hello brands you. It sets the right expectations already at the gate. A percentage of your people wants that solution NOW, not after you have “marketed your way to the offer”.
It does make things easier and easy is good.
Tiina Wilen — The founder & CEO of Avenue For Growth
Ps. whenever you are ready, here are 5 ways we can help grow your business:
1. GET CLARITY
Join the free masterclass where I lay out the exact system that high-growth companies use to grow — learn the system here
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Join the Avenue Accelerate and let us help you package your expertise, design a profitable product suite, and build your expert sales engine to get all the customers you want — click here
4. WORK PRIVATELY WITH US AT AVENUE
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5. BECOME A GROWTH EXPERT
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