If more knowledge was the key to success, everyone would have made it by now. There’s certainly no lack of information yet business owners are more confused than ever before. When I started my first business, there were barely any courses, YouTube videos, and webinars to join. Honestly, it might have been a blessing since I can’t recall me being as confused about all the things we could be doing… And my entrepreneurial journey is not even 10 years long.
Now let’s uncover the most common growth blockers we have come across while working with business owners like you.
A confused business owner sees neither the trees nor the forest. Since the Internet is full of great opportunities and advice, growing a business has become such a complex thing to do. Today, everything is googleable, which also leads to information overload and confusion.
Confused people don’t do anything. Confused people spend all their time trying to learn another hack, or another one thing’ while none of these contribute to real results.
Then again thanks to the enormous amount of information and search engines, we have all the knowledge within our reach and any time. If you know what you need to learn, you just ask Google and the answer is a few clicks away.
Maybe the strategy or tactics you read about are right for you, but the timing is wrong. For example, if you are thinking about learning how to run paid traffic to your website, yet your offer is not converting, and you have no back-end sales system in place, that paid traffic is mostly going to be a waste of your money.
There’s a time and place for everything, and trying to compare your situation with someone else’s situation leads you nowhere. Not only because no two persons or businesses are the same, but also because they might be in a completely different stage where the tactics they engage in make sense, while you need to focus on other things. Just because something seems to work, it doesn’t mean it does, and there’s always a risk that you don’t get the whole picture.
Marketing is one of those things. What you see everywhere is pro marketers marketing their marketing services… and you might ask yourself: “If I’m not marketing as they do, am I never going to become successful?”
Don’t get me wrong: we do marketing. We believe in marketing, and Team Avenue is full of Pro Marketers. However, I think that marketing is ultimately an activity you should engage in once you have figured out how to sell. Sales come before marketing.
Operating without a plan
I remember in my corporate days when I was leading huge IT projects, I constantly had to remind my clients about the importance of knowing what they wanted. If you’re constantly moving the target, how do you ever expect to hit it?
Building a business without a clear strategy for what you want, what you don’t want, and what success looks like to you is pointless. You must be very clear on your target and build a strategy that leads to that, eventually.
Building a big business, small business, profitable business, local business, international business; all require a different set of strategies and decisions. Trying to figure out the right tactics for your business is a challenge if you don’t know what you want, or if your definition of success is constantly changing.
Cash is the fuel that keeps your business engine running. Regardless of your relationship with money, cash is the fuel your business needs, and the need doesn’t become smaller when you grow.
Growing a business eats cash for breakfast, lunch, dinner, and for night snacks too. Too many business owners don’t focus on cash-generating activities, but rather tweak things that don’t contribute to the cash flow. There’s nothing that keeps a business owner’s mind calmer than a steady flow of cash and sufficient cash reserves.
They say money can’t solve your problems… but gosh, those people have never built a business.
Focus on your passion only
Passion is great, but if you are anything like just about everyone I know, your passion, too, is fresh produce. It will most likely change over time, and often too. Many new business owners think that they want to work within their passions, but in reality, they find themselves working quite far away from the passion that led them to that path in the first place.
Creative entrepreneurs dream about starting their design firms so they get to work in design all day long, while the reality is that they found themselves working in managing projects, invoicing, marketing, selling, administration, logistics, and the list goes on.
Sure, if your passion is building a business, then it makes sense to work as a business owner, but if you solely want to work as a creator, maybe building a company is not the right choice for you.
This is not to say that over time, you wouldn’t be able to work in those areas that you feel most passionate about, but you need to be realistic about what it means to build a business offering the service that you have a passion for, versus actually doing the work that you love.
Again, I’m not saying passion is irrelevant, on the contrary. But you should also know that nobody else cares about your passion, so if you’re looking to become an entrepreneur effectively selling your services or products based on your passion, you need other tools in your toolbox as well.
Never putting herself to the start line
Like with everything in life, if you don’t try, you don’t know what could happen. Too many people dream about freedom, cash, and impact, yet never get to the start line and fire off the journey.
You most likely also have friends and family members who’d never do anything about their big dreams, having conversations about your big dreams and plans with them can be counterproductive. That’s why you need to surround yourself with other big thinkers and action takers who make stuff happen.
Tiina Wilen — The founder & CEO of Avenue For Growth
Ps. whenever you are ready, here are 4 ways we can help grow your business:
1. GET CLARITY
Join the free masterclass where I lay out the exact system that high-growth companies use to grow — learn the system here
2. GET MORE CUSTOMERS FAST
Join the Avenue Accelerate and let us help you package your expertise, design a profitable product suite, and build your expert sales engine to get all the customers you want — click here
3. SCALE YOUR BUSINESS
Work with TeamAvenue to build the Key Growth Assets your business needs to increase revenue, profits, operational efficiency, impact, and joy — click here
4. BECOME A GROWTH EXPERT
Get certified in the Avenue Growth System™, help amazing customers grow, and make a great income as the most wanted business growth expert & coach! — click here